While it’s true to say there have been a number of false alarms in the past, it’s with a heavy heart that I have to report the end of my beloved ‘biscuit’ tic. Last night I found myself watching a repeat of the Great British Bake Off on TV and half way through, completely without warning, I uttered my last biscuit. In that moment I somehow knew it wouldn’t ever be coming back!

And the timing couldn’t be worse – I was just about to announce the launch of a special limited-edition teatime selection with a certain well-known biscuit producer. Now the whole idea will have to be shelved and I’m stuck with crummy ‘cats’ and spikey ‘hedgehogs’.

That’s just the way the cookie crumbles I guess.